Friday, November 6, 2015

Powder White launches online booking platform

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Powder White launches online booking platform

Leading ski operator, Powder White, has launched a new online booking platform, called SkiStay, which offers potential customers the world's largest pool of ski-dedicated unpackaged hotel, chalet and apartment options.

Unlike other tour operators, Powder White's SkiStay provides unpackaged ski-dedicated accommodation options with live prices and availability.

This means browsers can view real-time prices and availability of ski accommodation across 46 resorts worldwide.

The launch of SkiStay evolves Powder White from a European operator into a truly global one.

While Powder White will continue its successful operation in the French, Austrian and Swiss Alps, the operator will expand its portfolio into new markets including Italy, USA and Canada.

What makes SkiStay truly unique is that it is the only online booking platform dedicated entirely to the ski industry.

Customers booking through SkiStay have the reassurance that all accommodation is entirely suited for skiing holiday having been individually selected by Powder White experts.

SkiStay will also allow for passes and ski hire to be arranged during the easy booking process.

Fraser Ewart-White, Powder White co-founder said: "We identified a gap in the market; previously there was no dedicated booking engine for ski accommodation, with the ability to pre-book ski extras.

"SkiStay is a natural step in the evolution of flexible ski holidays and will further enhance Powder White's tailor-made offering.

"Consumers will no longer have to spend hours searching the internet for their perfect ski trip."

A select group of hoteliers will be listed on SkiStay, with the incentive of competitive commission rates for bookings made through the platform.

SkiStay is the latest chapter in the story of Powder White's on-going growth.

The new booking platform broadens Powder White's offering out to territories previously untapped by the operator.

SkiStay is expected to help increase Powder White's annual turnover from £7-20 million over the next three years.

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Celebrating the UN’s 70th Anniversary
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Image by imo.un
Imagine a brand ambassador with no nationality, no race or gender, no carbon footprint, and who does not speak – yet can express approval, pleasure, surprise, joy, indeed just about every human emotion you can imagine. That's exactly what the renowned French artist Yak created for the United Nations to help the Organization celebrate its 70th birthday year of 2015.

Elyx is the UN's first digital ambassador, and this year he went on a virtual journey around the world in 70 days to shed light on the work of the United Nations in the field. UN agencies and other bodies were asked to get creative and show Elyx interacting with different areas of their work, and share the results via social media.

The result is a wonderful montage depicting the truly diverse and global efforts being undertaken by the UN family to improve the lives of people all over the world. You can track Elyx's travels by visiting www.elyx70days.org/, and on these pages you can see where we took Elyx when he popped in to IMO.

And, along with UN Headquarters in New York, we also turned our headquarters building UN blue, too!

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