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Bogota is one particular of the most visited destinations in Colombia
The Colombian trade, investment and tourism promotion physique Proexport has completed its rebrand to Procolombia following an eight-month process led by its president Juan Manuel Santos Calderón.
The move, which takes immediate impact, comes right after a survey of Colombian and foreign entrepreneurs concluded that the name Proexport did not reflect either the body's connection to Colombia or its broad remit, which covers promoting investment and tourism as well as exports.
In addition, a quantity of other overseas organisations and bodies shared the Proexport name.
By contrast, it was felt the new name Procolombia was not only self-explanatory it was much more inclusive and resounding.
Procolombia will perform to position the country's brand, consolidate Colombia as a tourist location and coordinate its promotional activities with public and private agencies that can aid capitalise on the country's name and position it as a supplier of top quality products and solutions.
To help in its aims of attracting a lot more inward investment and ramping up exports to markets such as the UK the physique will broaden its scope in the internationalisation of Colombian MSMEs (Micro, Little and Medium Enterprises), offering them with specialist trade assistance solutions in an incubator environment.
It will also strengthen its export culture applications to help Colombian entrepreneurs adapt their products to satisfy global demand.
Other new initiatives incorporate an Export Mentoring Plan aimed at strengthening alliances between Colombian MSMEs, businesses with export expertise and foreign investors in order to boost the overall competitiveness of the MSMEs.
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Algonquin Hotel Preview 1902
Image by k72ndst
This preview of the Algonquin Hotel from the New York Herald, March 17, 1902, states that the hotel will be 12-story and have electrical energy. And running water. Due to a myth, the hotel was by no means really called The Puritan. The Algonquin Hotel welcomed its first guests on Nov. 22, 1902.
From The Algonquin Round Table New York: A Historical Guide, to be published Dec. 2014 from Lyons Press. By Kevin C. Fitzpatrick, with a foreword by Anthony Melchiorri. For much more data, visit algonquinroundtable.org.
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