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Amadeus and Thomas Cook group airlines have announce an agreement which will see the latter grow to be the very first leisure carriers to adopt the Amadeus Altéa options.
Four of Thomas Cook group airlines primarily based in Germany, the UK, Scandinavia and Belgium adopt Amadeus' Altéa suite as a single platform to manage reservations, inventory and departure control.
By unifying its IT systems across the group, Thomas Cook group airlines will be capable to implement a client-centric technique supplying a single consolidated client touch point with complete true-time details.
Thomas Cook and Amadeus have also renewed their long-term distribution agreement for Thomas Cook Tour Operator enterprise across Europe.
Amadeus is committed to continue investing in enabling retailing and merchandising capabilities such as the travel agencies' distribution of ancillary service.
In addition to moving Thomas Cook group airlines to a single Passenger Service System, Amadeus will assistance the group in delivering a greater service to their buyers via the delivery of personalised offers with pro-active and constant communications across multiple channels.
A key element of the technologies supply is the revolutionary use of dynamic Unique Service Request pricing.
This will permit Thomas Cook group airlines to adjust the value of their ancillary products based on a wide variety of true-time data related to the customers and to the demand.
Julia Sattel, Amadeus senior vice president Airline IT, stated: "We are really pleased to welcome Thomas Cook airlines as the 1st leisure travel group of carriers to join our Altéa community.
"It illustrates Amadeus' commitment to the leisure segment, delivering all the advantages of an integrated IT platform paired with the worldwide distribution strengths.
"We are committed to continue supporting the evolving needs and demands of the 21st Century travellers whilst helping the industry shape the future of travel."
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