The next ASTA Global Convention will be held in Reno, Nevada, from Sept. 25-28, 2016. The convention's place was in the course of this year's convention, here, earlier this week.
Christopher Baum, president and CEO of the Reno-Sparks Convention and Guests Authority, gave a presentation about Reno during the closing session of this year's convention, held earlier this week in Washington, D.C.
"The final few days, we've had the opportunity to talk to a lot of ASTA members, and what we've found is that most of you have in no way been to Reno Tahoe, or haven't been in 20 years," Baum stated. He is hopeful that will change.
Reno started out as a quit on the transcontinental railroad when gold and silver mining was at its peak, Baum stated. "And then, we became the divorce capital of America," he mentioned to laughs. Then Reno became a gaming capital when gambling was only legal in Nevada.
"Today, we're a quite diverse destination," he stated. "Not only are we a 4-season location resort, we're also a high-tech boom town."
For instance, Tesla is constructing the world's largest building — a 10 million square foot facility — 15 minutes outside Reno, exactly where it will manufacture batteries. Baum mentioned Apple, Amazon and other individuals also have a presence in Reno.
"Our corporate travel is booming in our resort town," he mentioned. "There's a lot going for us, and corporate America's found that."
Baum said gaming is not as large a portion of Reno as it after was. As an alternative, the outdoors and "natural beauty" are becoming a main draw. He also described a boom in brew pubs and distilleries, as properly as a increasing midtown and Riverwalk district.
Lake Tahoe, 1,600 feet deep and 72 miles about, is nearby.
"It's a actually spectacular venue," Baum said. "A lot of people are surprised to learn it's only 40 minutes from downtown Reno."
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