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Etihad Airways, the national airline of the United Arab Emirates, will implement the Amadeus Fare Households tool in the indirect channel, to help its innovative merchandising technique.
The move to incorporate Amadeus' cutting-edge technology resolution will assist the airline achieve its objective of accelerating international development by way of differentiation and upsell opportunities, by means of its extensive sales network.
Through Amadeus Fare Households, Etihad Airways will brand and differentiate its items and solutions by displaying the full value of each packaged fare on all its retailing interfaces for all customer segments and worldwide points of sale.
With clear descriptions on service traits and terms and conditions, both travellers and travel agents advantage from greater transparency in the purchasing approach.
In doing so, travel agents will be better equipped to advise their buyers and proactively upsell from one fare family members to the other, based on the traveller's needs and preferences.
Peter Baumgartner, chief commercial officer, Etihad Airways, said: "We are delighted to extend our 'Fare Choices' to the Amadeus travel community, thereby making certain that our customers can constantly enjoy our complete range of innovative services, irrespective of which channel they decide on to shop on.
"Etihad Airways' offering, which combines air and non-air solutions to deliver the extremely greatest travel experiences, is a supply of wonderful pride for us.
"We are confident the possibilities the new tool opens up, will develop an enhanced client expertise for our travellers who can now advantage from greater travel customisation.
"Through Amadeus, our packaged fares will now also be obtainable in the indirect channel worldwide and displayed at all points of sale in a way that is constant with our brand."
Etihad files its fare families employing ATPCoBranded Fares and Amadeus is the first technologies provider to assistance this new market normal. Apart from filing centrally, airlines can also file their fare households directly in the Amadeus method if they so choose.
Etihad is the very first Middle Eastern carrier to implement Amadeus Fare Families, which permits airlines to brand and differentiate their merchandise in the indirect channel.
It is a fully automated resolution that prompts travel agents with upsell opportunities and is totally integrated with the travel agent booking flow as nicely as their mid- and back-workplace systems to facilitate customer servicing.
To date, 17 airlines have implemented Amadeus Fare Households to distribute their branded fares by means of Amadeus.
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