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Online accommodation booking web site Hotels.com has rolled out a creative new on the internet campaign aimed at putting Thailand back on top of travelers' wish lists. Named soon after the standard Thai welcome gesture, the "Wai Thailand" campaign invites Thais of all ages and occupations – as properly as previous and potential future visitors – to submit their personal "wai" photos through a tailor-created Facebook app.
"The 'wai' gesture, which includes the pressing of palms with each other in a prayer-like fashion, is the traditional way Thais greet folks, express gratitude and demonstrate respect. Encouraging folks everywhere, from all walks of life to share their own 'wai' images is a amazing way to showcase Thailand's exclusive character and welcome travelers back to the nation," said Abhiram Chowdhry, Vice President and Managing Director of the Hotels.com brand.
In addition to showcasing the country's incredible mix of culture, people and areas for a worldwide audience, Hotels.com is also preparing to gather the thousands of individual pictures submitted from all over the globe to produce a enormous "Wai" mosaic.
"By sharing their greetings with us, absolutely everyone will get a opportunity to aid generate a huge, international greeting to remind the globe of Amazing Thailand. It will also demonstrate respect for Thai culture and thanks to the warm and friendly Thai individuals who have more than the years shown themselves to be the most hospitable hosts to men and women from all over the world," said Chowdhry.
The "Wai Thailand" Facebook campaign begins today in the United States, Thailand, Australia, Singapore and India. Participants have until 28th February, 2015 to upload their "wai" photographs. Complete information of the plan can be discovered on the Hotels.com Facebook web page.
"Thailand has constantly been a wonderful destination that genuinely offers Thainess knowledge for absolutely everyone. The 'Wai Thailand' campaign will show the world that this hasn't changed and encourage travelers the globe more than to visit and enjoy their own individual 'wai' knowledge," stated Mr. Siripakorn Cheawsamoot, Executive Director, Data Technology Office, Tourism Authority of Thailand.
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