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Travelport has announced Virgin America has signed up for the Travelport Rich Content material & Branding resolution.
Virgin America becomes the most recent airline to commit to the software program, a important element of the Travelport Travel Commerce Platform, which allows airlines to market place and retail their goods more effectively by controlling how their solution is visually presented and described to travel agents.
It is made to enable partner airlines and other travel content material suppliers to use much more sophisticated retailing methods in order to drive sales of core merchandise as nicely as ancillaries.
Wealthy Content material & Branding has received substantial support and interest from airlines considering that its introduction in 2014.
"The Travelport Rich Content material and Branding answer allows us to deliver a lot more customised content to the screens of travel agents across the globe," stated Amy Burr, director distribution channels and sales assistance at Virgin America.
"Thanks to Travelport, we can now offer travel agents and travellers with a richer understanding of Virgin America's competitive fares, exclusive classes of service and sector-leading in-flight amenities like fleet-wide Wi-Fi, energy outlets near each and every seat and our touch-screen individual entertainment platform.
"As we continue to expand our corporate travel and managed travel business, this alternative permits us to additional broaden awareness about our organization-friendly item."
Presently 89 airlines have signed up to participate including leading carriers such as Delta, Avianca, Sun Country Airlines, Peruvian Airlines, Ryanair, British Airways, Iberia, easyJet, SilkAir, Hong Kong Airlines, Hainan Airlines, WestJet and United Airlines.
"We're pleased Virgin America, an airline industry innovator, is partnering with Travelport to use our innovative Wealthy Content & Branding merchandising resolution," said Chris Engle, Travelport's vice president, air commerce Americas.
"Travelport Rich Content material & Branding provides Virgin America a flexible marketing tool that showcases their products and solutions the way Virgin America intends them to be observed, supplying a constant brand expertise with the airline's own web site channel."
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