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P&O Cruises has announced it has partnered with Stackla – the social content material aggregation, curation and publishing platform – as part of a move made to showcase cruise holidays via the eyes of real travellers.
P&O Cruises has worked with Stackla to launch a 'Social Wall' – a new addition to the internet site which brings collectively images of cruise holidays as enjoyed by recent P&O Cruises customers.
The Stackla-powered Social Wall presents these photos on a single web page for the viewer, providing an intimate and genuine insight into the different cruise holiday experiences.
The pictures and captions on the Social Wall are wealthy and varied, ranging from selfies taken subsequent to the ship's on-board pool, to photos of wildlife taken in the course of exploration on land.
The Social Wall is entertaining and straightforward to navigate, and challenges users' views of what cruise holidays traditionally offer.
Pete Burns, head of digital marketing and advertising at P&O Cruises commented: "Cruise holidays have turn into increasingly popular as a holiday selection for UK travellers, and cruises right now cater for a wide range of ages and budgets.
"We've identified that 97 per cent of folks who have booked a cruise would do so once again, and we wanted to let these travellers' optimistic experiences do the talking.
"Images are a quite powerful way of performing this, and our Social Wall is really about highlighting that moment the unique elements of cruise, but by way of the eyes of true travellers.
"We especially like the basic style of the Social Wall interface, and it's been really quick to implement and customise."
The Social Wall was launched as element of P&O Cruise's 'This Is The Life' campaign, in the course of which cruise customers were invited to upload their favourite cruise moments to social media channels, accompanied by the '#ThisIsTheLife' hashtag.
Andy Mallinson, European managing director of Stackla, commented: "When P&O Cruises briefed us on creating the Social Wall, it was clear that the beautiful imagery from clients was going to be a core element of the design.
"The photos offer you an alternative and refreshingly intimate insight into cruise holidays, allowing P&O Cruises to drive engagement levels with new consumers.
"P&O Cruises has a host of current travellers who have enjoyed a great cruise vacation, and the Social Wall is an effective way of letting prospective customers know what they could appear forward to with their personal holiday."
Breaking Travel News not too long ago caught up with Stackla chief Mallinson to find out just what the innovative organization offers tourism organisations in the social media space.
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